Alex (she/they) is a technology consultant and seasoned startup professional based in Singapore, with a deep passion for design and data.

With 12 years’ of experience in Software Development Life Cycle (SDLC) management, Alex has successfully shipped over 20 products for clients in diverse sectors such as entertainment, lifestyle, blockchain, AI, and publishing. They have also worked with multinational corporations such as Google, Unilever, and Samsung.

Alex's background in liberal arts (National University of Singapore), coupled with over a decade of experience in product management, UI/UX design, and UX writing, enables them to facilitate effective communication in cross-functional teams through rapid prototyping, and speaking the language of developers, artists and creators.

Embracing the strengths and cultural diversity of distributed teams, Alex has effectively led development teams spanning Asia, America, and Europe, and established Project Management Offices and Agile best practices for early-stage startup companies.

Outside of their professional endeavors, Alex is deeply committed to social causes in the ASEAN region. They provide pro bono support to organisations dedicated to helping victims of labor exploitation and human trafficking (Justice Without Borders).